According to the latest statistics, the fastest growing segment of the global smartphone market is not Google's low-cost Android smartphone, but instead comes from Apple's refurbished mobile phone. Apple's refurbished iphone can be sold at a lower price, highlighting Apple's lead in this area.
According to a research report from Counterpoint Research, global refurbished smartphone market shipments increased by 13% year-on-year in 2017, reaching 140 million. This has a very significant advantage over the 3% increase in the new smartphone market.
Apple's new iPhone sales last year were flat, with a 1% decline in shipments in the last quarter, but it was not as good as the 5% decline in the industry. But Apple has achieved 13% revenue growth by selling more expensive models, including new models such as the iPhone 8 and iPhone X, which are priced at $699 and $999, respectively.
In the sales of Android smartphones, the performance of the smartphones is not satisfactory, because most of the smartphone manufacturers are getting worse and worse when they sell low-end products. As the sales competition becomes fierce, the difference It is becoming more and more difficult for consumers to compete with consumers.
At present, a large number of manufacturers have withdrawn from the Chinese market, and even PC giants like Hewlett-Packard have announced the abandonment of the smartphone business. Analysts expect a new war to break out in the Android smartphone camp in 2018.
Although cheap Android smartphones are competing for the lowest part of the market, Apple's advantage in the high-end market is becoming more and more obvious, especially in the second-hand refurbished market, which has directly affected the performance of Android rivals.
Counterpoint pointed out in a report on second-hand refurbished mobile phones that 25% of used mobile phones are now back on the market, and only a few of them have been refurbished. But these refurbished machines have had a big impact on the market. In the 13% increase, the proportion of the refurbished smartphone market has already accounted for 10% of the global smartphone market.
The longevity of the iPhone and the longer upgrade cycle are seen as a potential threat to Apple's future product sales, but the report points out that the smartphone market has reached a new low in 2017, and another reason is because the used refurbished machine market is active. . The pace of innovation has slowed down, leaving the flagship smartphones two years later and the latest mid-range products with little difference in performance and design.
Therefore, the market share of low-end and mid-range smartphones is gradually being eroded by high-end refurbished machines, most of which are mainly Apple iPhones, including a small number of Samsung Galaxy S series products.
Another reason for the popularity of the iPhone in the refurbished market is that many users can't afford the price of a new iPhone, and they can only choose to buy a low-end Android smartphone. But in fact, if the iPhone is used for two to three years, it will still get Apple's official support. The Android camp is not so optimistic about the support of system updates, including Google itself.
The new iPhone uses the latest processors and efficient iOS systems, while Android smartphones, especially low-end products, not only have poor chip performance, but the system is often old. The performance of the old system in chip and memory optimization is not satisfactory.
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