This year's flagship iPhone is a huge success for Apple, even though the iPhone XR is not yet on the market. Not surprisingly, the iPhone XS and iPhone XS Max sold more than the last year's iPhone 8 and iPhone 8 Plus. The delayed release of iPhone X is even more obvious in comparison with iPhone XS.
According to China's iPhone accessories supplier, sales of the iPhone XS series increased by 7% compared to the iPhone X and iPhone 8/8 Plus released last year.
This strong trend in iPhone XS is expected to continue into the holiday shopping season. Apple is still able to drive a stable market share for its latest products, but is also actively raising prices to maintain revenue growth. This strategy seems to be working, and they are in a good position in the upcoming holiday shopping season.
However, despite the success of the iPhone XS, the iPhone 7 still maintains its number one position. In terms of market penetration, the iPhone 7 (15.40%) is currently the number one iPhone model, and the iPhone 7 Plus (12.73%) ranks second, followed by the iPhone 6S (12.40%). Because the refurbished iphone 7 is currently the best-selling mobile phone in the refurbished iphone market.
The iPhone XS Max won DisplayMate's best smartphone display award, and the Consumer Report said it was not enough to replace Samsung's refurbished Galaxy Note 9, becoming its most popular smartphone.
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